Land prices skyrocket in Sanand on Nano arrival

News Posted - 2010-06-04

The town—a living study in rapid urbanisation—has a population of 40,000 and will soon have to host a bulk of the 20,000 new workers who will be part of the Nano project directly or indirectly.

Sanand will also soon host a state-of-the art mega convention centre along with a five-star hotel next to the Nano plant. The Indian Textile Machinery Exhibition (ITME) Society wanted the Rs 300-crore project to come up in Mumbai, but paucity of land in India’s commercial capital and Sanand’s new-found stardom made ITME shift it to Gujarat. The centre will have material handling facility, warehousing facility, Custom clearance, restaurants and office spaces. ITME chairman Rajni Bachkaniwala says it will have 4-5 exhibition halls, besides an open space spread over 25,000-30,000 square metres. “We will build the centre on the lines of Pragati Maidan in Delhi,” he says. The Gujarat government is now planning to make Sanand a satellite town of Ahmedabad. The Ahmedabad Urban Development Authority (AUDA) is developing adjoining areas of Kalol, Bareja, Mahemdabad and Dehgam as satellite towns.

Among the state mavens there is a sense of euphoria—of having swung a prestigious project out of nowhere. Gujarat has already allocated 425 hectares to Tatas, and is undecided about another 475 hectares adjacent to the Nano plant. Earlier, it had planned to give it to the state agency Gujarat Industrial Development Corporation, but now the state’s leadership is hoping that another big player would firm up its Sanand plans. Sanand is likely to be the next stop for a bulk of the 70,000 youth graduating every year from Gujarat’s 696 Industrial Training Institutes—of which 185 are run by the state, 131 are grant-in-aid and the rest are self-financed.

While most of the vendors are likely to pick skilled youth from these ITIs and other technical institutes, one of the tier-II vendors told ET that it would hire 60 youth through campus recruitment. “They will be trained at our existing facility in Rajkot and later shifted to our Sanand plant,” he said. The proposed vendor park adjacent to the Nano plant at Sanand is likely to have 60 units. Auto analysts say that another 30-40 auto component makers are closely watching the project and are likely to open manufacturing in the region. Meanwhile, inside the Nano plant, efforts are on to make up for lost time and ramp up production. The employees—most of them staying now in the factory itself—are being brought up on a steady diet of hard-core systems training and soft skills that include a brush with the Bollywood. Ahmedabad-based HR firm Endeavour HR Pvt Ltd, Tata’s choice for the soft-skills department, urges the blue-collar brigade to closely watch the Shah Rukh Khan blockbuster ‘Chak De’. The movie showcases leadership qualities of a hockey coach who brings home the women’s world cup. Most of the initial batch of workers, are largely freshers, recruited from ITIs across Gujarat and the film helps the trainers discuss the motivation, leadership and team-building in a language which the freshers would easily comprehend, says the company. The soft skills imparted to the workforce aims to groom them and equip them with the basic knowledge of how to conduct themselves in a factory environment and how to interact with seniors and juniors within the company’s premises. The firm has already trained about 700 freshers and will be equipping 800 more with the necessary skills. The recruits have been given a liberal dosage of soft skills which include team-building, workplace etiquette & communication.

Source: ET 02/6/10